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Alrai - Media for opinion surveys and market research studies About the company: We are a professional media company that offering many services and most of our attention is to reflect the Iraqi's society situation with all its Nationalistic & Spectrums. Our staff have a great strategic contacts with all citizens in all governorates of Iraq and our sources is very trustable and have a great experience and could create the reaction and spotting the opinions and build up the positive relations with the international society and the Iraqis Our services: Making economic, politics & cultural interviews with all characters that have a relation with the citizen's matters. Making photographed reports for news from all the Iraqi governorates and documenting the events from its source. Making a training courses in the media field in all specializations and give a consulting about it. Media distribution and produce many kind of programs, announces and marketing. Making universal questionnaires in all subjects in economic, politics, cultural, healthcare, services leading bespoke corporate and issues-led market research companies Driven by a team of highly experienced market research professionals with specialist knowledge across a wide breadth of sectors, we are proud to deliver both qualitative and quantitative research at the highest level As research providers, our aims are to meet and exceed the industry standards that are laid down by the professional bodies including the Market Research Society for Opinion and Marketing Research we has been independently quality assured and given an excellent evaluation in both qualitative and quantitative research methodologies we seek to provide more than simply an efficient service; for each project, we provide a dedicated team of researchers whose innovative and creative thinking add an extra dimension to the results. We strive to deliver diagnostic data, not simply interesting data We not only understand how best to research stakeholder attitude, behavior and opinion, but also how clients can best use our analysis and findings both strategically (in developing policy and communications) and tactically (for advertising, generating media interest and building a winning argument across the stakeholder community Research Services Our cost-effective, innovative and reliable research, combined with a professional and personable approach, ensures that we deliver a quality service to our clients. We assemble a dedicated team of researchers, always led by a director, which will work with you on your project from start to finish and is available to discuss your project's progress at any time. We know that collecting data is only the start of the process - real value only comes from incisive analysis, interpretation and recommendations as to how your organization could respond. As part of our service we therefore do not only provide the hard data, but also a full presentation or written report, which aims to maximize your return on investment. Qualitative Research Highly experienced researchers for focus groups, paired interviews and one-to- one depth interviews: Moderators specializing in consumer research, ad testing, new product development, political and social research, business to business and media. Global qualitative experience. Specialists in Middle Eastern and African political qualitative research About our main specialty: Public opinion questionnaire: The public opinion questionnaires have a great important after Iraq enter a new stage in building its modern institutions that depend in most of its decision on the public opinions and the citizen's opinion in Iraqi's street to increase the awareness and depend the modern and fashionable style to know the needs of Iraqi society, therefore our company do an effacing studies by a public opinion questionnaires in cooperate with the Iraqis universities in all scientific studies and about all economic and society sides and the needs of Iraqi peoples of services, healthcare and financial by help of our professional staff that have scientific and artistic experiences in that field that react with the citizens in their regions and hear their troubles and transfer it to the meant persons and civil society organizations to find solutions and raise up the economic, healthcare and cultural situation from the. benefits of these studies and getting the accurate results from the Iraqi opinions in all it's differences The market researches consultation. Our company present a studies to all companies and institutions that want to make projects in Iraq according to the modern styles and give a scientific consultations in Iraqi market researches and the Iraqi consumption behavior through estimating the Iraqi markets and the Iraqi's consumption behaviors and make a plans to develop the production operation, distributions, and sales and that help to success the marketing plans &MONITORINGCSPfield formsCompleted project instrument . The experiences in our specialty field Our staff is about 20 full-time employers trained very well on the data entry and the statistics programs and it's analyze according to the modern methods using the computers and the developed statistics systems to analyze the results of the researches and the questionnaire, we have a lot of field interviewers, supervisors, monitors in all governorates of Iraq. Our company depend on very high qualify computers and advance communications network in our laboratories for international calls and that make the job easy to do the questionnaires. Our company did 1800 questionnaire &regional supervisors with access to a field-force in all Iraq & to many companies & many international organizations Cooperate with the Iraqi universities. Highly experienced researchers have delivered qualitative research for a wide range of both public and private sector clients either as stand alone projects or as part of wider research involving both qualitative and qualitative approaches. Areas of Expertise Ad-testing Brand Development Communications Strategy Consumer Employee Research Experts / Opinion Formers Hard-to-Reach Groups International Political Opinion Research MONITORINGCSPfield formsCompleted project instrument Approaches Qualitative research is used to explore the meanings people attach to products, messages, brands, people etc. Sometimes these meanings can be difficult for participants to talk about openly or are hidden in the subconscious mind. we selects the most appropriate techniques to elicit these meanings in both focus groups and in-depth interviews: Techniques Projective techniques involve asking participants to make associations between a brand, product organization etc and external stimuli then to discuss their reasons for their associations. This enables the individual or group to express feelings through light-hearted exercises which reveal insight into their deeper relationship with the brand, product, organization etc These techniques can be used effective when: People may not be conscious of their underlying motivations People tell you what they think you want to hear People may be embarrassed to admit their real motivations Most people think of themselves as being completely rational in their decision making and may dismiss non-rational reasons for their behaviors Participants find the product, service mundane, uninteresting When language is difficult e.g. trying to explain a taste or a feeling we has used a wide variety of projective techniques including: College making User image Projective Questioning Guided Fantasy Bubble Diagram / Sentence Completion Brand party Personification Obituaries / Reincarnation Probing techniques are less abstract than projective techniques and are used to delve further into a specific discussion. They may involve asking participants to place brands or services into groups or rank them according to certain criteria then to discuss their reasons for their decisions. Probing techniques used by our company include: Conceptual mapping Attitudinal scaling Laddering We offer our services in the field of studies surveys and public opinion poll of all kinds and to hold seminars and workshops, hoping to cooperate with you in these areas, you accept our profound thanks you. Best regards www.alrai-media.com info@alrai-media.com drmohammedb@yahoo.com drmohammed@gmail.com Mobil: +9647703933367 Iraq Baghdad Karada- street 62