I actually find the competitive cell market very service oriented. Until you have worked in a place like Ethiopia with a state run monopoly which requires a foreigner to register a passport to get a cell sim card you will not appreciate the level of service and low costs in Uganda. For example, I use MTN primarily for broader service coverage reasons, but my limited use of talk minutes and 50 MB of data per month averages 40,000 ugx= <US$10. In the US that cost me $75. My primary internet is via Smile, a little pricier at $68 for 20 GB per month, but this is all my international skype and data needs. And when traveling to nearby countries it is still quite affordable to text back home each night.