Networking isn't just an important part of finding a job, it's also a great way to advance your business or career. As one of the biggest Spanish cities for trade and finance, knowing people in your field is an important part of doing business in Madrid. To make the most of your time networking in Spain's capital, look at the following tips about networking etiquette.
Prepare for your event
You wouldn't attend a job interview in Madrid without preparation, and the same can be said for networking events. Before you go, have an idea of what you'd like to get out of the event then take a look at the attendee list. Pick out a few people with whom you could form a beneficial relationship and be prepared to give a quick speech about your experience and background. Have business cards ready with your current information and only give them out to people you'd genuinely like to connect with. Lastly, make sure you look the part. In Madrid, how you dress says a lot about your level of professionalism, so dress carefully according to the event.
Be a good conversationalist
It can be intimidating to approach others and strike up a chat, but locals are known for being outgoing and friendly conversationalists. In general, the Spanish are animated speakers so don't be surprised if people use their hands or touch your arm when excited about a topic. As far as rules go, keep small talk neutral. Don't criticize Madrid or Spain's government, culture, or values. Also, don't brag too much about your own accomplishments. To be safe, stick to topics such as your home country (or other places you've lived), sports, and what you've enjoyed so far about life in Madrid. And when in doubt, ask questions! Things like industry developments, other interesting networking events, or even suggestions about what to do in Madrid are all good questions to keep the conversation moving.
Focus on how you can help
It's obvious when people are only interested in themselves, and it can be off-putting. Instead of approaching networking focused on what someone can do for you, ask questions and be interested in what others are hoping to get out of an event. If you have a contact or know someone who could be helpful, openly make a referral in the moment or by following up afterward. Doing a favor is memorable, and building mutual relationships means you'll have a better chance of keeping the connection going.
Work the room
Many networking events in Madrid have an open period followed by an organized talk or sit-down meeting. During the mingling part, talk to people who are standing alone or who you don't yet know. Everyone at these get-togethers is looking to broaden their business circle, and you never know who may be a potential new contact, so don't limit yourself to chatting with people you already know or who you're seeking out during a particular event. Additionally, don't write off someone who may have initially rubbed you the wrong way. Give everyone a second chance, if only to diversify your contact list.
Don't rush relationships
Of course, networking is all about forming contacts, and when it comes to finding a job in Madrid, 'who you know' can be incredibly helpful. On the other hand, remember that these relationships don't happen overnight. For locals, it's important to build trust and rapport before they'll make a recommendation. That said, don't be disappointed if you don't immediately get something in return. After an event, be intentional about following up by connecting on LinkedIn or sending a quick email to say that you enjoyed meeting them, and let things develop from there.
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