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Jollibee the favourite brand in Southeast Asia

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PalawOne

Jollibee is the favourite brand in Southeast Asia :)


By Meg J. Adonis / Philippine Daily Inquirer / October 25, 2024


The iconic Chickenjoy is taking the world by storm, besting global giants in the hearts—and bellies—of consumers.


Thus, it should come as no surprise that homegrown fast-food chain Jollibee has emerged as Southeast Asia’s No. 1 brand, based on marketing analytics firm Campaign Asia’s latest study.


The company led by tycoon Tony Tan Caktiong had an overall score of 67.35 percent, pushing past South Korean fast-food brand Lotteria with 64 percent.


Jollibee no longer seems to be batting an eye about how its largest competitor, McDonald’s, seems to be faring. To be fair, McDonald’s isn’t that far behind: It scored 62.3 percent and ended third.


During its recent media briefings, Jollibee seems to be watching KFC, its other international competitor, more closely. The US-founded fried chicken maker ranked fourth with 61.5 percent.


Country-wise, Jollibee, of course, ranked first with 72.25 percent.


“Its high scoring across most categories in the Philippines ultimately secured it the top overall across [Southeast Asia] in the food sector,” Campaign said.


Indeed, domestic consumers have been doing the heavy lifting for Jollibee. In fact, the company has been doing so well thanks to its Philippine operations that it decided to call off plans to raise P8 billion from a preferred share offering.


It went as far as cutting by at least 20 percent its P23-billion budget allocation for the year.

Let’s hope the good performance continues!


Lotus Eater

Jollibee is the favourite brand in Southeast Asia

@PalawOne


Only realised this when the chain was mentioned on the Vietnam Forum.

Like the ubiquitous McDonalds I’m not sure this is a Philippine export I would be proud of. Offer the people what they want but not necessarily what is good for their diet. Given the superior quality and range of food in Vietnam I am surprised that the chain has taken hold there. No accounting for human taste. I do like the iced tea though. Very refreshing.

Aidan in HCMC

...domestic consumers have been doing the heavy lifting for Jollibee.

I suspect that with continued consumption, the only "heavy lifting" those domestic consumers will be doing will be their arses off of their chairs.

Enzyte Bob

Pag Pag voted #1,

Balut voted #2,

PalawOne

`

The Chickenjoy fried chook is ok i guess, or maybe a burger if you're in the mood.


But, anything really, now and again, when escaping dear wifeys one-pot-wonders


Really one shouldn't complain. She doesn't when I cook Indian/Italian/Mexican etc

mugteck

            When I was in Hawaii last October I went to a local Jollibee inside a Filipino food store.  They were celebrating their 25th anniversary with a special 10 pieces of chicken bucket for $25.  In the Philippines the following week I saw 8 pieces of chicken in a Jollibee selling for 550 pesos, $10.  When I last went to a Jollibee I bought two tuna pies for list price of 100 pesos, 72 pesos with the old man discount.  Looking forward to more cheap tuna pies this year, we stop in about once a week, ignoring the local McDonalds.  The popularity of Jollibee here in PA is amazing to me, I know local Filipinos who drive into New Jersey to eat that same food even though there are Filipino restaurants right here in the Lehigh Valley.

Lotus Eater

...domestic consumers have been doing the heavy lifting for Jollibee.

I suspect that with continued consumption, the only "heavy lifting" those domestic consumers will be doing will be their arses off of their chairs. - @Aidan in HCMC

LOL. And its becoming more common Aidan. As in the west rates of obesity are rising, particularly in the Philippines where the sugar content is higher than average in most prepared foodstuffs resulting in high levels of Diabetes as a % of the population.

This represents a big hit to the economy through illness and subsequent productivity levels. Unfortunately there is no educational awareness campaign in the country (big surprise there) which would mitigate the above.

Since first arriving in the country in 2001 I have noticed that the number of slim Filipina's has reduced drastically compounded by the fact that Filipinos are on average the shortest in height throughout the A.S.E.A.N group of nations. Where is all that excess fat going to go?

Aidan in HCMC

@Lotus Eater

Here in VN, diabetes is at an alarming epidemic level. From what I've read/heard, this is due to the trifecta of the high consumption of white rice, the use of low quality cooking oils (esp. palm oil!), and the over consumption of refined white sugar and/or corn syrup, the sources being mainly from prepackaged/precooked processed "modern" foods. Each of these are easily avoided, but if consumed only occasionally and in moderation I cannot imagine there being long term health effects to otherwise fit individuals.


Obesity in VN (at one time unheard of) is becoming more common, especially in the children of the well-meaning, nouveau affluent parents. A pity, indeed. The same can be seen in Canada's Inuit peoples.

Enzyte Bob

Don't forget DNA

mugteck

            As a diabetic I usually lose weight while in the Philippines, mainly because I do not eat white rice and spend a lot of time investigating possible food choices.  Spend a lot of time avoiding sugar, eating only brown rice.  I love Philippines mangoes,  but only allow myself one a week because of the high sugar content.  It also helps to eat only one piece of fruit a day and mix in a lot of bitter gourd, the Filipino natural medicine answer for diabetic treatment. 

Aidan in HCMC

Don't forget DNA - @Enzyte Bob


What's the recommended daily dietary intake? 😆

Cherryann01

Never been a fan of Jollibee, the chicken is too buttery for my liking. I used to play darts for a local pub team some 30 or so years ago and the home team always put on some food. I loved the mucky fat sandwiches. Any Brits on this forum will know they are not the healthiest thing you could eat.

Okieboy

@PalawOne

McDonald's is owned 100% by a Filipino corporation, I don't know how it operates as far as real estate, as McDonald's USA is in the real estate business not selling burgers, Jolly bee should go and see how McDonald's operates, half as many employees get the job done fast and efficient, same thing with super markets go look at a Wal Mart

danfinn

@PalawOne
McDonald's is owned 100% by a Filipino corporation, I don't know how it operates as far as real estate, as McDonald's USA is in the real estate business not selling burgers, Jolly bee should go and see how McDonald's operates, half as many employees get the job done fast and efficient, same thing with super markets go look at a Wal Mart - @Okieboy

So the company named McDonald's Philippines or Golden Arches Development Corp in the Philippines is indeed 100% Filipino owned. That's what google will tell you.


But googling the US Corporate website will also tell you the following:


"McDonald’s Corporation sits at the helm as the parent company.


The corporation owns 100% of the stock in all its subsidiaries, including both domestic and international operations. As a result, they’re able to maintain consistency across their brand worldwide. The reach of this fast-food giant is truly global!


In addition to owning every single one of its locations worldwide (either directly or via franchise agreements), McDonald’s Corporation also has stakes in other companies."


Very confusing.

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